![]() Search with friendsĪ self-described “collaborative search engine,” SearchTeam works as its name implies. Actual search results are powered by Microsoft’s Bing technology, and there’s a cool little personal counter that lets you know how many Ecosia searches you’ve made. Ecosia says that it takes about 45 searches to finance a new tree, so the more curious among us may someday be responsible for entire forests. Environmentally-minded Ecosia uses servers that run on renewable energy, doesn’t track users or sell data to third parties, and uses profits from text link ads and commissions from its online store to plant trees around the world. including a search engine that plants trees. And through Pinterest Trends, you’ll know what’s trending on the platform.Ĭompanies that have access to high-quality images can utilize Pinterest to grow organic online traffic to their landing pages and websites.The internet has it all. Pinterest also provides advertising and analytics tools to improve results gained from the platform. ![]() Marketers can utilize the platform in their content distribution strategies to promote content created for other platforms and optimize their visibility to maximize views on Pinterest and clicks to your main website. Pinterest acts in a more social way that encourages commenting, sharing, pinning posts when compared to Google Images. The Pins acts as posts that can be shared and found on the platform and can be targeted with relevant keywords to optimize visibility from Pinterest. The Pinterest search engine provides mostly images and in some form, videos, and GIFs to users’ search queries.Īs an image search tool, Pinterest provides relevant Pins (images) to match a search query. Pinterest is a social media platform used by over 300 million monthly active users. Underestimating the power of Bing will lead companies and websites to lose valuable online traffic. ![]() Gaining traffic from valuable and relevant keywords is a benefit of Bing. Bing is an excellent opportunity for websites and companies to optimize to gain more traffic. Therefore, Bing can offer a place for smaller websites to compete for more valuable keywords, and utilizing Bing in your SEO strategy is beneficial.Īs the second biggest search engine globally, taking the time to optimize for Bing and using its webmaster tools or Bing ads (Microsoft Ads) is crucial.īing powers many other specialized search engines. In Bing, there’s slightly less competition as SEO resources tend to favor Google Search for higher traffic. Optimizing for Bing Search can be an opportunity depending on your target audiences and their locations. In some markets such as the U.S and U.K, optimizing for Bing is essential. Like Google Search, Bing offers a search function for images, and videos too.īing is produced and owned by Microsoft and is currently the second most used search engine around the world. Look in the images, how we used the same keyword in all of them to see how differently they display different results.įirst, we’ll look at how a keyword, and it’s search results look in Google for reference.īing is a universal search engine like Google Search, and they have a lot in common, but Bing has overall fewer users and a market share of 2.55% ( March 2020). Understanding the search patterns of your target audience will help you build a more robust optimization strategy online. It’s important to note if your target audience isn’t using Google as their primary search engine, targeting that audience will be harder. Learn more about search engine marketing (SEM) Most platforms allow advertising on their platforms. Still, as competition in specific keywords can be rough in Google, these alternative search engines offer an opportunity to grow organic online traffic. Some are larger than others, but worth the optimization and worth looking into more in-depth in your online marketing strategy.Īll the search engines listed here have less traffic generation potential than Google. We are going to list a few search engines and their benefits to your business. Some engines provide a more niche product when compared to Google, and optimizing various search engines can increase your results from your search engine optimization strategy.Įven if you’re worried about privacy, you will have a wide range of search engines to pick a favorite. While Google is the biggest search engine, no doubt, utilizing other alternative search engines can have multiple benefits for your websites and businesses. A goal of a search engine is to provide the most relevant search result for any given term, keyword, or image. The search engines present their findings as search engine result pages ( SERPS) to the users. A search engine is a solution for searching the web with text-based search queries, images, voice, and more.
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